Pernod Ricard safeguards ethics in marketing

Pernod Ricard Sweden’s operations are conducted with care for our consumers and respect for our stakeholders. They are to be legal, honest and responsible, and they shall comply with generally accepted principles of good business.

PERNOD RICARD’S MARKETING

All of Pernod Ricard Sweden’s marketing is conducted in accordance with the rules laid down in our global Code of Conduct for Marketing Communications. The Code is based on the European Forum for Responsible Drinking (EFRD).

PERNOD RICARD’S INTERNAL CONTROL

Pernod Ricard has a process of internal control for all advertising, with special focus being afforded to the Group’s 15 strategic brands, which are subject to thorough and systematic review, and the company’s 30 most important local brands.

PERNOD RICARD’S BUSINESS ETHICS

All of Pernod Ricard Sweden’s relationships and activities are to be in compliance with international and national law. All contacts with customers, consumers or business partners are to be characterised by professionalism, respect and good ethics. In our efforts to increase our market share and earn the loyalty of our customers and consumers, we will never abandon ethics and responsibility.